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Definition of Value pricing

Value pricing Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a pricing approach in which the selling price of a good or service is based on the company's assessment of the highest value of the product to the consumer; that is, on what the consumer is willing to pay for it. See Competition-Oriented Pricing; Cost-Plus Pricing; Target Return Pricing.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Value pricing Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
Value-based pricing (also value optimized pricing) is a pricing strategy which sets prices primarily, but not exclusively, on the value, perceived or estimated, to the customer rather than on the cost of the product or historical prices. Where is it successfully used, it will improve profitability due to the higher prices without impacting greatly on sales volumes.

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