Search Dictionary
Swot analysis Definition from Business & Finance Dictionaries & Glossaries
an examination of the internal environment of a firm (mission, objectives, strategies, resources, trends, etc) to identify particular strengths and weaknesses, and its external environment (demographic, economic, technological, social and cultural, legal and political, and natural forces) to identify particular opportunities and threats. See SWOT.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
(an acronym for strengths, weaknesses, opportunities and threats). An analytical tool used to determine the best way forward for a particular company which builds upon its strengths and weaknesses whilst dealing with opportunities and threats. The SW refers to the internal organisation the OT to the macro or micro-environment.
Copyright © 2001, Ray WrightSwot analysis Definition from Encyclopedia Dictionaries & Glossaries
SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.
| See more at Wikipedia.org... |
