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Definition of Services marketing

Services marketing Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Services marketing Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
Services marketing is a sub field of marketing which covers the marketing of both goods and services. Goods marketing includes the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refers to the marketing of both business to consumer (B2C) and business to business (B2B) services. Common examples of service marketing are found in telecommunications, air travel, health care, financial services, all types of hospitality services, car rental services, and professional services.

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