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Definition of Selective retention

Selective retention Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure; Selective Distortion.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Selective retention Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
Selective retention, in relating to the mind, is the process when people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the informational flow.

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