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Definition of Qualitative research

Qualitative research Definition from Business & Finance Dictionaries & Glossaries
Campbell R. Harvey's Hypertextual Finance Glossary
Traditional analysis of firm specific prospects for future earnings. While it is based on data collected by the analyst, there is no formal quantitative  framework used to generate projections.
Copyright © 2000, Campbell R. Harvey. All Rights Reserved.
Raynet Business & Marketing Glossary
research which produces non-statistical feedback (opinions) from customers. Sometimes called soft data (focus groups).
Copyright © 2001, Ray Wright
Qualitative research Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
Qualitative Research is a bimonthly peer-reviewed academic journal covering qualitative research methods in the fields of sociology and other social sciences. The editors-in-chief are Paul Atkinson (Cardiff University) and Sara Delamont (Cardiff University). It was established in 2001 and is published by Sage Publications.

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Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often used than large samples.

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