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Definition of Public policy environment

Public policy environment Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups; factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.