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Definition of Pioneering advertising

Pioneering advertising Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
advertising which is intended to create primary rather than selective demand; commonly used at the introductory stage of the product's life cycle. See Primary Demand; Selective Demand.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.