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Definition of Perceived risk

Perceived risk Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
see Risk.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Perceived risk Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
Risk perception is the subjective judgment that people make about the characteristics and severity of a risk. The phrase is most commonly used in reference to natural hazards and threats to the environment or health, such as nuclear power. Several theories have been proposed to explain why different people make different estimates of the dangerousness of risks. Three major families of theory have been developed: psychology approaches (heuristics and cognitive), anthropology/sociology approaches (cultural theory) and interdisciplinary approaches (social amplification of risk framework).

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