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Definition of Modified rebuy

Modified rebuy Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes; New Task Buying; Straight Rebuy.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.