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Definition of Missionary selling

Missionary selling Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person; a missionary salesperson is also known as a Detailer.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.