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Definition of Mass consumption

Mass consumption Definition from Business & Finance Dictionaries & Glossaries
Raynet Business & Marketing Glossary
'everybody' consumes the product.
Copyright © 2001, Ray Wright
Mass consumption Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
Consumerism is a social and economic order and ideology that encourages the purchase of goods and services in ever-greater amounts. Early criticisms of consumerism are present in the works of Thorstein Veblen (1899). Veblen's subject of examination, the newly emergent middle class arising at the turn of the twentieth century, comes to fruition by the end of the twentieth century through the process of globalization. In this sense, consumerism is usually considered a part of media culture.

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