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Definition of Market opportunity

Market opportunity Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a newly identified market or product gap within a market which a company can exploit.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Market opportunity Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.

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