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Definition of Mark-up ratio

Mark-up ratio Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price; that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.