Definition of Kotler's black box model
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Kotler's black box model Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making; using the well-established analogy of the "black box" to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy. See Consumer Behaviour.2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.