Definition of Internal information search
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Internal information search Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a stage in the consumer buying process for a low-involvement product; past experiences with items in this product class are considered. See Low-Involvement Products.2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.