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Definition of Impression management

Impression management Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
Definition of this term to be added in next version.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Impression management Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
In sociology and social psychology, impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction . It is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management also refers to practices in professional communication and public relations, where the term is used to describe the process of formation of a company's or organization's public image.

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