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Definition of Generic strategy

Generic strategy Definition from Business & Finance Dictionaries & Glossaries
Raynet Business & Marketing Glossary
according to Porter there are two basic generic strategies: Low cost leadership and Differentiation (or focus). The two are not necessarily exclusive (e.g. Wal Mart) and a corporation, even a company can use both in the business for different products at the same time (but this will have difficulties, particularly for structure and culture).
Copyright © 2001, Ray Wright