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Definition of Competitive scope

Competitive scope Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
the breadth or narrowness of an organisation's focus as measured horizontally by the range of industries, market segments, or geographical regions it targets, or vertically by the degree to which it is integrated.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.