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Definition of Cognitive dissonance

Babylon English

discrepancy between what a person does and what they think or believe; psychological state of conflict that occurs when a person's behavior contradicts their thoughts or beliefs
Cognitive dissonance Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Cognitive dissonance Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
In psychology, cognitive dissonance is the excessive mental stress and discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time. This stress and discomfort may also arise within an individual who holds a belief and performs a contradictory action or reaction. For example, an individual is likely to experience dissonance if he or she is addicted to smoking cigarettes and continues to smoke despite believing it is unhealthy.

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