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Definition of Cognitive dissonance

Babylon English

discrepancy between what a person does and what they think or believe; psychological state of conflict that occurs when a person's behavior contradicts their thoughts or beliefs
Cognitive dissonance Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Cognitive dissonance Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
Social psychologists refer to cognitive dissonance as the presence of incongruent relations among cognitions that frequently results in mental discomfort . Ultimately, individuals who hold two or more contradictory beliefs, ideas and/or values frequently experience cognitive dissonance. This discomfort may also arise within an individual who holds a belief and a performs a contradictory action or reaction . For example, one may experience dissonance if they maintain the ideals of the Republican Party while taking a pro-choice stance. Additionally, an individual is likely to experience dissonance if he or she recognizes that smoking is unhealthy while continuing to purchase and smoke cigarettes.

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