Definition of Centre-of-influence method
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Centre-of-influence method Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a prospecting method based on referrals; a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.