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Definition of Celebrity endorsements

Celebrity endorsements Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
see Celebrity Testimonials.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Celebrity endorsements Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
Celebrity branding is a type of branding, or advertising, in which a celebrity becomes a brand ambassador and uses his or her status in society to promote a product, service or charity, and sometimes also appears as promotional model.

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