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Definition of Backward invention

Backward invention Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
an product strategy in international marketing in which a company produces a less complex version of its domestic product for developing and less-developed countries.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Backward invention Definition from Encyclopedia Dictionaries & Glossaries
Wikipedia English - The Free Encyclopedia
Backward invention is a product strategy in international marketing in which an existing product may have to be re-engineered or dumbed down by the company to be released in less developed countries, often at a cheaper rate.

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