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Awareness set Definition from Business & Finance Dictionaries & Glossaries
the brands of which a consumer is aware; normally, the awareness set will be less than the total set of brands. See Choice Set; Evoked Set; Inept Set; Inert Set. Baby Boomers the generation of people born between 1946 and 1959, a period of explosive population growth in Australia.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.