Definition of Aspirational group
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Aspirational group Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group; Dissociative Reference Group; Membership Group; Reference Groups.2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Raynet Business & Marketing Glossary
a group to which a non-member would like to belong; the local golf club?the Raynet Appreciation Society?Copyright © 2001, Ray Wright