Definition of Adaptive selling

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Adaptive selling Definition from Business & Finance Dictionaries & Glossaries
MONASH Marketing Dictionary
a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.