value proposition
n. statement of the way a business suggests to use its resources to supply greater value to its clients | ||||
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Value Proposition definition was found in categories: Business & Finance(1)
Value Proposition Definition from Business & Finance Dictionaries & Glossaries
| MONASH Marketing Dictionary |
Value Proposition
a clear statement of who the target market for a particular product is, of what key benefits the product will deliver, and of the price that will be charged.
a clear statement of who the target market for a particular product is, of what key benefits the product will deliver, and of the price that will be charged.