Definition of Value pricing

MONASH Marketing Dictionary
Value Pricing
a pricing approach in which the selling price of a good or service is based on the company's assessment of the highest value of the product to the consumer; that is, on what the consumer is willing to pay for it. See Competition-Oriented Pricing; Cost-Plus Pricing; Target Return Pricing.

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Value Pricing definition was found in categories: Encyclopedia(1)  

Value Pricing Definition from Encyclopedia Dictionaries & Glossaries

Wikipedia English - The Free Encyclopedia
Value pricing
In public roads and transport, value pricing or road pricing is the practice of raising funds by charging users directly rather than via taxation.

In marketing, value pricing is the practice of setting prices based on the value of a product to the customer, in contrast with other approaches such as pricing based on cost. See Pricing.


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