Definition of Vals

MONASH Marketing Dictionary
VALS
abbrev. Values and Lifestyle System.

Value and Life Style System (VALS)
a system developed at Stanford Research Institute for classifying the American adult population into nine distinct groups on the basis of their values and lifestyles.

Values and Lifestyle System (VALS)
a technique, developed in the U.S. by SRI International, in which individuals are classified into groups on the basis of attitudes and demographic characteristics.

Search Dictionary:
Search Web Search Dictionary



VALS definition was found in categories: Business & Finance(1)  Encyclopedia(1)  

VALS Definition from Business & Finance Dictionaries & Glossaries

Raynet Business & Marketing Glossary
Values, Attitudes and Life style (VALS)
a US company (SRI International) segmentation method based on pyschographics (see RMD, customer link).


VALS Definition from Encyclopedia Dictionaries & Glossaries

Wikipedia English - The Free Encyclopedia
VALS
The best-known psychographic segmentation is called VALS, which stands for "value and lifestyles." It was developed in the 1970s to explain changing U.S. values and lifestyles. It has since been redone to enhance its ability to predict consumer behavior. Segmentation research based on VALS is a product of SRI Consulting Business Intelligence.

See more at Wikipedia.org...


Vals
Vals is the Spanish word for waltz. In English it refers to:

There are also several places named Vals:

As an acronym it can refer to:

  • VALS, Values And Lifestyles

See more at Wikipedia.org...