Definition of Strategic alignment

The trend toward globalization and virtualization of the business environment remains unabated and has spawned profound transformations, both internal and external, as most enterprises must recreate or update their value chain and strive for closer relationship with their customers and business partners. In response to or anticipation of changes in their environment, most enterprises are deploying information technology at an increasing rate. This again raises many fundamental questions; how can enterprises translate their IT investments into increased business performance? This could bee seen in terms of increased productivity, market share, profitability and so forth.