SWOT Analysis
an examination of the internal environment of a firm (mission, objectives, strategies, resources, trends, etc) to identify particular strengths and weaknesses, and its external environment (demographic, economic, technological, social and cultural, legal and political, and natural forces) to identify particular opportunities and threats. See SWOT. | ||||
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SWOT Analysis definition was found in categories: Business & Finance(1) Encyclopedia(1)
SWOT Analysis Definition from Business & Finance Dictionaries & Glossaries
| Raynet Business & Marketing Glossary |
SWOT analysis
(an acronym for strengths, weaknesses, opportunities and threats). An analytical tool used to determine the best way forward for a particular company which builds upon its strengths and weaknesses whilst dealing with opportunities and threats. The SW refers to the internal organisation the OT to the macro or micro-environment.
(an acronym for strengths, weaknesses, opportunities and threats). An analytical tool used to determine the best way forward for a particular company which builds upon its strengths and weaknesses whilst dealing with opportunities and threats. The SW refers to the internal organisation the OT to the macro or micro-environment.
SWOT Analysis Definition from Encyclopedia Dictionaries & Glossaries
| Wikipedia English - The Free Encyclopedia |
SWOT analysis
SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.
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