Definition of Penetration pricing

MONASH Marketing Dictionary
Penetration Pricing
see Market Penetration Pricing.

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Penetration Pricing Definition from Encyclopedia Dictionaries & Glossaries

Wikipedia English - The Free Encyclopedia
Penetration pricing
For other pricing strategies and policies please see here: Pricing Strategies
Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The expectation is that the initial low price will secure market acceptance by breaking down existing brand loyalties. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume, rather than short term profit maximization.

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