narrowcast
v. transmit a program to an intended or limited and specialized audience (opposite of broadcast) | ||||
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Narrowcasting definition was found in categories: Business & Finance(3) Science & Technology(1) Encyclopedia(1)
Narrowcasting Definition from Business & Finance Dictionaries & Glossaries
| MONASH Marketing Dictionary |
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity; that is, advertisers can ìnarrowcastî their messages rather than broadcast them.
a term used in reference to cable television in the U">National Account Marketing
a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity; that is, advertisers can ìnarrowcastî their messages rather than broadcast them.
a term used in reference to cable television in the U">National Account Marketing
| Raynet Business & Marketing Glossary |
Narrowcasting
TV and radio programmes designed for minority or special audiences; as opposed to broadcasting.
TV and radio programmes designed for minority or special audiences; as opposed to broadcasting.
| Internet PR glossary |
narrowcasting
Push content programming directed at narrowly defined audiences. Contrast with broadcasting . See also push.
Push content programming directed at narrowly defined audiences. Contrast with broadcasting . See also push.
Narrowcasting Definition from Science & Technology Dictionaries & Glossaries
| RF Electronics |
Narrowcasting
Programming to smaller audiences with specialized interests.
Programming to smaller audiences with specialized interests.
Narrowcasting Definition from Encyclopedia Dictionaries & Glossaries
| Wikipedia English - The Free Encyclopedia |
Narrowcasting
Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Some forms of narrowcasting involve directional signals or use of encryption. In the context of out-of-home advertising, this term often refers to the display of content on a digital signage network.
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