Marketing Mix
the major controllable variables - product, price, promotion and place (distribution) - that the firm blends to produce the desired market response; also called the Four Ps. | ||||
Search Dictionary:
Marketing Mix definition was found in categories: Business & Finance(3) Encyclopedia(1)
Marketing Mix Definition from Business & Finance Dictionaries & Glossaries
| Raynet Business & Marketing Glossary |
Marketing Mix
internal factors, seen as the 4 p’s, product, price, place, promotion: the extended marketing mix = the 4 p’s plus processes, people, physical evidence, profit (the 8 p’s).
internal factors, seen as the 4 p’s, product, price, place, promotion: the extended marketing mix = the 4 p’s plus processes, people, physical evidence, profit (the 8 p’s).
| Sean_Woo's Finance,GIS & Real Estate Glossary |
marketing mix
blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying deals with the customers
blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying deals with the customers
| Blackblot - Product Management Expertise™ |
Marketing Mix
A combination of product, pricing, promotion, and place [distribution] activities.
A combination of product, pricing, promotion, and place [distribution] activities.
Marketing Mix Definition from Encyclopedia Dictionaries & Glossaries
| Wikipedia English - The Free Encyclopedia |
Marketing mix
The marketing mix is generally accepted as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace. One version of the origins of the marketing mix starts in 1948 when Culliton said that a marketing decision should be a result of something similar to a recipe. This version continues in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term 'Marketing-Mix'. A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularised. Philip Kotler describes the concept well in his Marketing Management book (see references below)
| See more at Wikipedia.org... |