Macro-environment
the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance. | ||||
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Macro-environment definition was found in categories: Business & Finance(1)
Macro-environment Definition from Business & Finance Dictionaries & Glossaries
| Raynet Business & Marketing Glossary |
Macro-environment
the general (wider) external business environment in which an organisation functions (see PEST).
the general (wider) external business environment in which an organisation functions (see PEST).