Definition of Leader pricing

MONASH Marketing Dictionary
Leader Pricing
see Loss Leader Pricing.

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Leader Pricing definition was found in categories: Business & Finance(1)  

Leader Pricing Definition from Business & Finance Dictionaries & Glossaries

Raynet Business & Marketing Glossary
Leader Pricing
pricing products at lower than usual prices in order to attract shoppers (see loss leader pricing).

Pricing; Leader
pricing products at lower than usual prices in order to attract shoppers (see loss leader pricing).