Definition of Latent demand

MONASH Marketing Dictionary
Latent Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing product.

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Latent Demand definition was found in categories: Encyclopedia(1)  

Latent Demand Definition from Encyclopedia Dictionaries & Glossaries

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Induced demand
Induced demand is the phenomenon that after supply increases, more of a good is consumed. This is entirely consistent with the economic theory of supply and demand; however, this idea has become important in the debate over the expansion of transportation systems, and is often used as an argument against widening roads, such as major commuter roads. It is considered by some to be a contributing factor to urban sprawl.

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