Knocking Copy
advertising copy in which one manufacturer compares a product to the product of another; under the Advertising Code of Ethics administered by the Media Council of Australia, knocking copy is allowed provided one does not "disparage identifiable products, services or advertisers in an unfair or misleading way". See Comparison Advertising. | ||||
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Knocking Copy definition was found in categories: Business & Finance(1)
Knocking Copy Definition from Business & Finance Dictionaries & Glossaries
| Raynet Business & Marketing Glossary |
Knocking Copy
favourable comparing one product whilst denegrating its competitor (see comparative advertising).
favourable comparing one product whilst denegrating its competitor (see comparative advertising).