Generic Brand
a "no-name" brand; a product that does not carry a brand name. | ||||
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Generic Brand definition was found in categories: Business & Finance(1) Encyclopedia(1)
Generic Brand Definition from Business & Finance Dictionaries & Glossaries
| Raynet Business & Marketing Glossary |
Generic, Generic Product, Generic Brand
product packaged and sold without brand name or advertisements.
product packaged and sold without brand name or advertisements.
Generic Brand Definition from Encyclopedia Dictionaries & Glossaries
| Wikipedia English - The Free Encyclopedia |
Generic brand
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name.
They may be manufactured by less prominent companies, or manufactured on the same production line as a 'named' brand. Generics brands are usually priced below those products sold by supermarkets under their own brand (frequently referred to as "store brands" or "own brands"). Generally they imitate these more expensive brands, competing on price. Generic brand products are often of equal quality as a branded product, however the quality may change suddenly in either direction with no change in the packaging if the supplier for the product changes.
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