Definition of Data collection

MONASH Marketing Dictionary
Data Collection
the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.

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Data Collection Definition from Encyclopedia Dictionaries & Glossaries

Wikipedia English - The Free Encyclopedia
Data collection
Definition
Data collection is a term used to describe a process of preparing and collecting business data - for example as part of a process improvement or similar project.

Data collection usually takes place early on in an improvement project, and is often formalised through a data collection Plan which often contains the following activity.

  1. Pre collection activity – Agree goals, target data, definitions, methods
  2. Collection – data collection
  3. Present Findings – usually involves some form of sorting analysis and/or presentation.

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