Definition of Dagmar

MONASH Marketing Dictionary
DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.

Search Dictionary:
Search Web Search Dictionary



DAGMAR definition was found in categories: Government(2)  Science & Technology(1)  Business & Finance(1)  Encyclopedia(1)  

DAGMAR Definition from Government Dictionaries & Glossaries

US Zip Codes
59219
State: MONTANA
City: DAGMAR

Australian GPS + Postcode Town Index
DAGMAR QLD
QLD -16.17319 145.22249


DAGMAR Definition from Science & Technology Dictionaries & Glossaries

Dictionary of Automotive Terms
Dagmar
1. Large bullet-shaped protrusion on bumpers of cars in the 1950s. It was named after a buxom television star.
2. An automobile of which only the 25-70 models of 1925-1948 are classic cars .


DAGMAR Definition from Business & Finance Dictionaries & Glossaries

Raynet Business & Marketing Glossary
DAGMAR
(defining advertising goals for measured advertising results) -an acronym for one of the hierarchy of effects models for advertising ( Russell Colley was the inventor)(see AIDA model).


DAGMAR Definition from Encyclopedia Dictionaries & Glossaries

Wikipedia English - The Free Encyclopedia
Dagmar
For the Russian Empress and mother of Tsar Nicholas II, see Maria Feodorovna (Dagmar of Denmark).
Dagmar (November 291921 –  October 92001) was a statuesque, busty blonde personality of the 1950s. She became the first major female star of television, receiving much press coverage during that decade.

See more at Wikipedia.org...