cannibalisation (Brit.)
n. use of used machine parts as replacements for parts in other machines; loss of sales of an existing product to a new product offered in the product line (aslos cannibalization) | ||||
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Cannibalisation definition was found in categories: Business & Finance(1) Encyclopedia(1)
Cannibalisation Definition from Business & Finance Dictionaries & Glossaries
| MONASH Marketing Dictionary |
Cannibalisation
the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation; Unplanned Cannibalisation.
the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation; Unplanned Cannibalisation.
Cannibalisation Definition from Encyclopedia Dictionaries & Glossaries
| Wikipedia English - The Free Encyclopedia |
Cannibalization
- For the act or practice of eating members of one's own species, see Cannibalism.
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