Backward Integration
a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration; Horizontal Integration. | ||||
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Backward Integration definition was found in categories: Business & Finance(1)
Backward Integration Definition from Business & Finance Dictionaries & Glossaries
| Raynet Business & Marketing Glossary |
Backward-integration
when one organisation integrates with another backward down the distribution chain e.g. retailer and manufacturer (see upstream and downstream).
when one organisation integrates with another backward down the distribution chain e.g. retailer and manufacturer (see upstream and downstream).