Augmented Product
a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product; Tangible Product. | ||||
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Augmented Product definition was found in categories: Business & Finance(1) Encyclopedia(1)
Augmented Product Definition from Business & Finance Dictionaries & Glossaries
| Raynet Business & Marketing Glossary |
Augmented Product
value added to a product after purchase e.g. delivery, returns policy, guarantees etc. (see supplementary added value).
value added to a product after purchase e.g. delivery, returns policy, guarantees etc. (see supplementary added value).
Augmented Product Definition from Encyclopedia Dictionaries & Glossaries
| Wikipedia English - The Free Encyclopedia |
Whole product
In marketing, a whole product is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy. The generic product is what is usually shipped to the customer. The whole product typically augments the generic product with training and support, manuals, cables, additional software or computer_hardware|hardware, installation instructions, professional services, etc.
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