Definition of Audience research

MONASH Marketing Dictionary
Audience Research
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Audience Research definition was found in categories: Business & Finance(1)  Encyclopedia(1)  

Audience Research Definition from Business & Finance Dictionaries & Glossaries

Raynet Business & Marketing Glossary
Audience Research
research into audience figures so as as to segment and then send benefit messages.


Audience Research Definition from Encyclopedia Dictionaries & Glossaries

Wikipedia English - The Free Encyclopedia
Audience measurement
Audience measurement is any method of measuring how many people are in an  audience, usually in relation to radio listenership and television viewership. It often also includes demographic and sometimes psychographic information, to help broadcasters determine who is listening, rather than just how many. This broader meaning is called audience research.

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