Definition of Audience flow

Audience Flow
The movement of the audience between programs and stations. By scheduling programs consecutively that appeal to similar audiences, the networks and local stations try to maintain the same audience and minimize the flow to other networks or stations. All program schedules are devised with audience flow in mind since programmers have found that when two shows are juxtaposed which appeal to different kinds of viewers, neither will do well.

Context: Radio & TV Advertising