Atlanta Transit Company
Atlanta Transit System (ATC) ran Atlanta transit from 1950 to 1972. Since the 1920s, the Georgia Railway and Power Company (now part of Southern Company), had been losing money on transit. They commissioned a study from Beeler in 1926 but the suggestions were not enough to help. In the late-1940s most years saw double-digit percentage losses of ridership: from 125 million in 1946 down to 100 million in 1948 and finally 86 million in 1949.
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