Area of Dominant Influence
the geographic region covered by a particular television station; also referred to as the station's Designated Marketing Area (DMA). | ||||
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Area of Dominant Influence definition was found in categories: Business & Finance(1) Encyclopedia(1)
Area of Dominant Influence Definition from Business & Finance Dictionaries & Glossaries
| Public Service Advertising Glossary |
ADI
Area of Dominant Influence. A geographical market definition whereby each county is assigned exclusively to one television market. The ADI rating is based on countries where originating stations enjoy a high proportion of viewing compared to outside station viewing.
Context: Radio & TV Advertising
Area of Dominant Influence. A geographical market definition whereby each county is assigned exclusively to one television market. The ADI rating is based on countries where originating stations enjoy a high proportion of viewing compared to outside station viewing.
Context: Radio & TV Advertising
Area of Dominant Influence Definition from Encyclopedia Dictionaries & Glossaries
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Media market
A media market, broadcast market, media region, designated market area, DMA or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. They can coincide with metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in ratings, which are compiled in the United States by Nielsen Media Research (television) and Arbitron (radio).
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