Definition of Amiable (social style)

MONASH Marketing Dictionary
Amiable (Social Style)
one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach; Amiables are characterised by high responsiveness and low assertiveness. See AnalyticalDriverExpressiveAssertivenessResponsivenessSocial Style.

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