Definition of Alberta motor association

The Alberta Motor Association (AMA) is a non-profit membership organization serving Alberta & NWT affiliated with Canadian Automobile Association (CAA) and AAA (formerly American Automobile Association). Founded in 1926, it has over 785,000 members and provides them with roadside assistance service, a complete range of auto touring and leisure travel services, insurance services, and member discounts with preferred companies. AMA provides extensive and superior range of products and services promoting quality service, safety and protection for the members. AMA is also Alberta's leading advocate for motoring and related consumer issues and the premier supplier of automotive and other travel services.