Advertising Research
research done to test the effectiveness of advertising; this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively; sales-effect research attempts to measure whether it produces the desired level of sales. | ||||
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Advertising Research Definition from Encyclopedia Dictionaries & Glossaries
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Advertising research
Advertising research is a specialized form of marketing research conducted to improve the efficacy of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use the information in advertising. It can entail a variety of approaches, including psychological, sociological, economic, and other perspectives.” [1]
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